The Importance of “Why?” (From Stealth Auto CEO Todd Staples)

Have you ever had an epiphany? I mean a real game changing “Aha!”? 

This year I had one that knocked me on my ass and changed my life forever. I discovered my “Why?”

Allow me to explain….

Every company in the world knows what they do. Most companies have a clear idea of how they are different from the competition. But very few companies have a clear idea of WHY they do what they do.

If you’ve ever met me in person, you know I am obsessed with the question “Why Do I Do What I Do?” It has consumed a lot of my thoughts for the past 7 years and with the new year upon us, I felt it was a good time to share “the secret sauce” and explain what has become crystal clear over the past 6 months.

Here it is: Why We Do What We Do at Stealth Auto?

At Stealth Auto, we feel that it is our responsibility to leave everything we touch a little better than we found it. Everything we do, we believe in improving the world around us; we believe in making a difference. The way we improve the world around us is by creating and distributing incredible products that inspire and enable others to change their world and their lives. We just happen to make great automotive accessories.

Will this make Stealth Auto the cheapest auto parts store on the planet?

I doubt it. We sell great stuff in the Stealth Auto online store that makes your car look unique, and most of the time great stuff is not cheap.

Will it make it so we have every part imaginable in stock by the end of this month?

Sorry, I can’t promise this either, but I can tell you we are adding cool auto parts every day!

Will it make it so we answer the phone every time on the first ring?

Fat chance! While we continue to evolve into the most fun and helpful auto parts company on the planet, our phone lines will be ringing off the hook. We’ll do our best to keep up with demand, and please bear with us as we tackle these growing pains.

So how does understanding “WHY We Do What We Do?” help you?

Because you are the one who benefits from our obsession! Our primary focus EVERY SINGLE DAY is to make it fun and easy to modify your car. It is our responsibility to inspire and teach every single one of our customers how to have fun modifying their car. We keep this in mind with every video we make on our YouTube Channel, with every product we add to our online store, and with ever conversation we have with our customers on the phone or via email.

We are looking forward to an amazing year ahead and are honored to be your “friend in the car business” that you can come to for help in making your car stand out.


- Todd Staples

**PS: I’d really love to hear your thoughts  on this post! Please post any thoughts, ideas, complaints, praise, recipes, poems, silly jokes, or whatever else you’d like to below.

PPS: Want to find YOUR “Why?” Check out Simon Sinek’s “Start with Why” on Amazon. Its a great book and influenced a lot of my thoughts on this subject.